Welcome to JW Marketing's Affiliate Marketing site, the first step in leveraging 20 years of experience in high-tech marketing to focus on the market+consumer opportunities that are currently being overlooked.
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Use Video as a Marketing Tactic to Drive Leads
Jess Wells is the Executive Producer/Editorial Director of BizWiseTV, an online news-format broadcast on how to build a better business, sponsored by Cisco Systems.
BizWiseTV is the winner of 3 Telly Awards. Find it at www.bizwisetv.com
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With more than 20 years in marketing, Jess Wells delivers incisive, compelling copy and messaging strategies that clearly communicate the benefits of a product or service.
Wells works in:
High-tech
Environmental
Healthcare
Life sciences
Non-profits
Unlike a simple wordsmith, however, Wells offers:
Complete messaging strategy based on competitive positioning; sales or communication objectives; audience attributes
Materials for each step in the sales cycle
Communications that focus on the benefits to the buyer
Lead generation campaigns built an understanding of prospect behavior
Integration with internal databases
Full services including design and implementation, email lists, database segmentation and printers.
Wells has produced these materials, and more:
Email marketing campaigns
Web site landing pages and full Web content
Webcast invitations and full content
Newsletters, print and electronic
Seminar invitations and promotions
Corporate brochures
White papers
Datasheets
Interactive CD content
Banners
Customer success stories
Documentation and catalogs
Collateral
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Zoomerang (Full strategy, ideation and copywriting of multi-email campaigns, e-newsletters, offers, white papers and Web copy)
A3 Solutions (Full re-write of Web pages, including messaging)
Arel Communications (White papers and booth messaging for signage)
Atomz Corporation (Web pages, newsletter and white paper copy)
Hyperion (Customer succes stories, VAR collateral, webcast and seminar invitations, emails for lead generation)
Oracle (Sole responsibility for all copy used to drive million-hit banners, mulit-media emails with sound and video. Generated a 14% increase in response.)
PeopleSoft (CD)
Business Objects (Success stories)
Silicon Graphics (Datasheets)
Sun Microsystems (Education divsion emails and catalogs)
Hewlett-Packard (Various collateral pieces)
Apple Computer(Documentation and catalogs)
SQRibe Technologies (CD and white papers)
3Com (Newsletters)
Siemens Rolm Communications, Inc. (Multiple collateral pieces)
Quantum Computer (College recruitment brochure)
LinuxCare/TurboLinux (Collateral)
Clarify Corporation (Collateral)
Multi-touch Email Campaign (74 KB)
