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Hard-Wired to Crave Variety

(first posted 12/11/12)
Love it when science (especially when delivered by the New York Times) delivers a reason behind a craving, in this case my empty-nester’s new craving to pick up my purse and keys, throw on a black coat, and get out into the San Francisco night, to see young people out on dates, to go where the crowd is, to wander Valencia St. with no destination, out for the thrill of the dark…

“It’s cruel but true: We’re inclined – psychologically and physiologically – to take positive experiences for granted. ..Because…we are biologically hard-wired to crave variety. Variety and novelty affect the brain in much the same way that drugs do – that is, they trigger activity that involves the neurotransmitter dopamine, as do pharmacological highs…Surprise is a potent force. When something novel occurs, we tend to pay attention, to appreciate the experience or circumstance, and to remember it. We are less likely to take our marriage for granted when it continues to deliver strong emotional reactions in us…Surprise is apparently more satisfying than stability.”


#JessWells, #TheNewYorkTimes